Self-Introduction H.Y. Roy Chow 周顯揚導演

Evolution of Multimedia Learning

Multimedia refers to the use of multiple forms of media (e.g., text, images, audio, video, animations, and interactive content) to convey information or create engaging experiences. It combines different media types to enhance communication, learning, and entertainment. 

Key Affordance of Multimedia Expression:

• Integration: Combines various media elements into a cohesive presentation.
• Interactivity: Allows users to interact with content (e.g., clicking, navigating, or making choices).
• Engagement: Uses visuals, sounds, and interactivity to capture attention and improve understanding.
• Applications: Used in education, entertainment, advertising, web design, gaming, and more.

Multimedia makes content more dynamic, appealing, and easier to comprehend compared to using a single medium.

Multimedia Arts is a creative field that combines various forms of media and art to produce innovative and interactive works. It involves using technology and traditional art forms to create visual, auditory, and interactive experiences.

Key Elements of Multimedia Arts:

• Media Integration: Combines different media such as graphic design, animation, video production, photography, music, and sound design.
• Technology-Driven: Utilizes digital tools, software, and platforms like Adobe Creative Suite, 3D modeling, and video editing software.
• Creative Expression: Focuses on storytelling, visual communication, and artistic innovation.
• Interdisciplinary: Bridges art, design, technology, and communication.

Applications:

• Digital art and animations
• Video game design
• Film and video production
• Web and app design
• Advertising and marketing

Technology affordance

My Co-evolution with Multimedia: 1986-1996

The Multimedia Revolution of the 1990s: The Era of Personal Computers and Digital Media

The 1990s marked a pivotal moment in the history of multimedia, driven by the rise of personal computers and groundbreaking advancements in audio and video technologies. This decade transformed the way people created, interacted with, and consumed multimedia content.

Personal Computers as Multimedia Hubs: The release of the Apple Macintosh (1984)

CD-ROMs: The Multimedia Storage Revolution

Digital Audio and Video

Desktop Video Editing

Interactive Multimedia Applications

The Internet and Multimedia: By the mid-1990s, the growth of the WWW brought multimedia to a new frontier.

Impact and Legacy

The 1990s were a transformative decade for multimedia, with personal computers becoming powerful tools for creating and experiencing audio and video content. The era laid the foundation for today’s digital media landscape, where multimedia is seamlessly integrated into every aspect of life, from entertainment to education.